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SENSORY TESTING / MARKET RESEARCH SOFTWARE PROGRAM ENHANCED

Morristown, NJ, January 10, 2000 -- Sensory Computer Systems today announced the newest release of the Sensory Information Management System 2000 for Windows/95/98/NT/2000, SIMS 2000 version 3.1, a program that fully automates the collection and analysis of sensory testing and market research data. Unmatched power, flexibility, and speed combine to make SIMS 2000 the perfect automation tool for any Sensory or Market Research department. SIMS 2000 integrates all phases of consumer research testing, including the design, execution, and analysis functions, into a simple and flexible software program that saves time and money.

"SIMS 2000 increases productivity in every step of the sensory and market research testing process, " said John Ream, managing director of Sensory Computer Systems. "And, with the immediate results SIMS 2000 offers in the form of statistical reports and graphs, test administrators no longer have to spend valuable time inputting and analyzing test results. "

Beginning with the design for descriptive, affective, discrimination and consumer tests, SIMS 2000 allows users to work in an easy question and answer format. This format specifies sensory test standards including presentation methods, rotation plans (both complete and incomplete block designs), and randomization.

Wizards, menus and pop-up lists simplify complex user choices. Once a test is designed, test administrators can conduct a sample session right on their workstations, allowing them to quickly identify problems and refine test procedures. SIMS 2000 automates data collection, speeds input and reduces errors by both testers and sensory technicians. SIMS 2000 also improves data quality by eliminating keypunch errors and missing data.

"We can now offer our customers a cost-effective way to get the quickest most accurate results possible, " said Paul Lichtman, Director of Strategic Planning for Sensory Computer Systems. "SIMS 2000 is truly what the Sensory Testing and Market Research Testing industry has needed for a long time. "

Founded in 1986, Sensory Computer Systems world-wide clients already using SIMS 2000 include Procter & Gamble, Gillette, Pepsi, Nestle, Avon, Nabisco, Warner-Lambert, Pfizer, Pizza Hut International, RJReynolds Tobacco, Firmenich, Taco Bell, Fort James Corporation, U.S. Army, Takasago, Reckitt & Colman, Reckitt Benckiser, University of Maine, Utah State University, Virginia Tech, Cosmair Cosmetics, Loreal, Matrix, and many more.

For more information on SIMS 2000, call Sensory Computer Systems at (800) 579-7654, or e-mail at Info@SensorySIMS.com.

Contact: John Ream
Managing Director